American Immersion Theater Announced as Premier Sponsor of the 2025 Overlook Film Festival

New Orleans, LA – April 3–6, 2025 — American Immersion Theater, one of the nation’s leading immersive theater companies, is proud to sponsor all immersive performances of the 2025 Overlook Film Festival, a celebrated annual gathering dedicated to horror, storytelling, and experiential art.

Set against the atmospheric backdrop of New Orleans, this year’s festival will take place from April 3rd through 6th, showcasing a dynamic slate of film screenings, informational panels, and immersive productions. With a shared commitment to boundary-pushing narrative and audience engagement, the partnership between Overlook Film Festival and American Immersion Theater represents a bold step forward in the evolving landscape of experiential entertainment.

In 2024, the theater company appeared on ABC’s Shark Tank and signed a deal with Jason Blum of Blumhouse Productions, launching a seamless crossover between horror films and immersive experiences. Now in 2025, American Immersion Theater has partnered with the Overlook Film Festival—an exciting convergence of two creative powerhouses in the immersive arts. As the genre continues to rise in popularity across the country, the collaboration underscores a growing appetite for storytelling that dissolves the boundary between performer and audience. The immersive line up is exciting and revolutionary from the United States premiere of “The Manikins: A Work in Progress” to the world premiere of “Spooky Tales with Cowboy Dale,” attendees should prepare themselves for both laughter and fear at the 2025 Overlook Film Festival.

Emma Sheridan and Scott Cramton of American Immersion Theater will also be hosting their podcast, Immersion Nation, with guest Darren Lynn Bousman, the director of Saw II through IV and creator of several groundbreaking immersive horror experiences throughout the world. “As both an experienced horror filmmaker and longtime immersive creator, Darren Lynn Bousman brings a unique perspective on what it takes to create memorable, cinematic experiences in the horror genre,” Sheridan said, “I’m thrilled to have the opportunity to speak with him about his work; the conversation won’t be one to miss.” The trio aims to investigate how to craft experiences in film and theater that thrill, engage, and bring participants fully into the story in new and innovative ways. Catch the live podcast at the Westin Panel Room on Sunday, April 6th at 1:30 PM.Details on programming and events are available at overlookfilmfest.com/2025-events. To learn more about American Immersion Theater’s national reach and productions, visit americanimmersiontheater.com.