Putting together a ticketed murder mystery event is half the fun—getting people to show up and fill those seats is the other half. But don’t worry, you don’t have to go full Sherlock to solve the marketing mystery. If you’re hosting a murder mystery party and want the room packed with guests eager to interrogate suspects and solve crimes, here are the best ways to get your event on the radar.

What you’ll find in this article:

• Promote through popular platforms
• Tap into your email list
• Turn your venue into a billboard
• Engage your community partners
• Let us handle the hard part

Spoiler alert: These tips work even better when you partner with professionals who live and breathe this stuff—ahem, like The Murder Mystery Company.

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Get Listed Where People Actually Look

Yes, people still scroll Groupon when they’re hunting for “things to do this weekend.” It’s basically the digital version of flipping through the event section of the paper—except now the paper talks back.

Create a listing with a small discount and be sure to include “Murder Mystery” right at the top of your title and description. If it’s buried too deep, search algorithms might not even notice it. Pro tip: Keywords matter. You’re not just selling tickets, you’re solving a mystery.

You can also post your murder mystery event on Eventbrite or other ticketing platforms. And here’s a little-known gem—Craigslist still lets you post local events for free. It’s not glamorous, but it works.

Print isn’t dead either—it’s just hanging out at your local coffee shop. Most cafés, bookstores, and neighborhood shops still have community boards or counter space where you can pin up a poster or leave a stack of flyers. It’s a low-effort, high-visibility way to get your event in front of locals who love supporting fun things happening nearby.

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Use That Email List Like a Pro

Got past clients? Fans of your venue? Newsletter subscribers who love a good whodunnit? Shoot them a note! A well-timed email with a catchy subject line and a juicy teaser (something like “A killer is on the loose… and dinner is served”) can work wonders.

If you’re working with The Murder Mystery Company, we’ll even provide marketing materials like posters and editable invitations to help you look good while doing it. Because nothing says “professional murder mystery” like actual professionals.

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Turn Your Venue and Socials into a Buzz Machine

Your venue and your social media are both perfect for creating organic buzz. Think like a detective—leave clues that something exciting is coming.

• Tease it online: Share digital breadcrumbs by posting clues and photos about the upcoming event and its theme. Advertise the menu as well! Folks are more likely to buy tickets to dinner theater.
• Host an Instagram giveaway: “Tag three friends who would love a murder mystery game night and share this to your story to win free tickets!” You’ll multiply reach and get boatloads of easy advertising at the cost of two seats.
• Facebook Events: This is still a great way to get the word out and people utilize the RSVP feature to save events on their calendar as a proper reminder.
• Use in-person promotion: Print posters, place flyers on tables, and display a QR code that links to your ticket page or a giveaway form. Guests can scan to win tickets by entering an email—instant lead capture and promotion.

It’s easy, engaging, and gets guests talking before the show even begins.

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Tap Into Local Event Calendars and Influencers

Your city is full of folks constantly on the lookout for cool happenings—and lucky for you, a murder mystery party fits the bill. Submitting your event to local event calendars (like news websites, tourism boards, radio station listings, and even the newspaper) can get your show in front of people actively planning their weekend. These listings are often free and easy to submit, and they show up in Google when people search “things to do this weekend near me.”

You can also reach out to local micro-influencers or bloggers who specialize in lifestyle, date nights, or family-friendly events. Offer them a free ticket to attend and post about it—they get fresh content, and you get exposure to a brand-new audience that already trusts them. It’s word-of-mouth, but faster and with filters.

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You’ve Got The Spot—Now Bring In The Show

We’ve got it down to a science. When you host with The Murder Mystery Company, you don’t just get actors in costume. You get:

• A full interactive mystery game with a proven script
• Digital promotional materials for every theme
• Access to our Client Events portal on our website for free promotion (ask your booking rep!)
• A show structure designed to keep your guests hooked

Whether you’re selling 30 tickets or 300, it’s way easier (and more successful) when you’re working with a team that knows the clues, the crowd, and how to make it all click.

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Ready to start promoting your event and impress your guests?
Call 888-643-2583 or fill out a contact form to get help planning a murder mystery dinner that’ll sell out and slay.

We’ll make sure your night is unforgettable—for all the right reasons.